According to our clients' references, this form of recruitment has become very effective. They like to contact us repeatedly and together we look for the most suitable places and types of boards that will be most effective for meeting their requirements. Undoubtedly, the most used way for recruitment is specialized websites. However, their weakness is the inability to reach some target groups (not everybody spends their free time on the Internet). At the same time, filling a larger number of workers' positions can be relatively expensive in the online environment. For example, if a client is looking for employees in a smaller city, the intervention generated by a website is relatively broad, but far from precise. An appropriately chosen format of outdoor advertisement can bring information exactly to the place where the target group regularly moves or passes. If the client wants to communicate benefits such as a commuting expenses, corporate accommodation or the possibility of using pick-up buses, the use of billboards or other formats become an ideal tool to bring this information to those potential employees, who wouldn’t otherwise look for or consider a job in the "nearby" city at all.
Who are you looking for your team?
Recruitment campaigns in outdoor advertising are very specific and need to be approached individually. It always depends mainly on the target group the client wants to address. If, for example, they are looking for drivers, we are especially looking for areas along roads or at petrol stations where the intervention of the target group is most likely to be achieved. If the client is looking for employees for production (technician, laborer, warehouseman, etc.), it is appropriate to focus on public transport, which the target group often uses, shopping centers (some have restrictions on advertising recruitment campaigns, so we always check the possibilities of a particular place), or to a neighborhood with a large population and therefore high potential.
Where are you looking for employees?
If our client is looking for employees for a local company and does not have programs to support commuting, the best choice is a board right in the city. It can be a CLV at the main bus stop, leaflets in local public transport or a billboard alongside a city highway. If the position is also suitable for graduates, the right solution may be to use frames directly in the premises of vocational schools, high schools or universities, where the potential intervention of the target group is the largest.
In the case of larger cities, the intervention of the target group is more complicated. It is necessary to think carefully about where it would be the most suitable place to search and also how long the client expects the search to take place. Billboards, CLVs or leaflets inside public transportation are the most appropriate formats for monthly campaigns. If it is a long-term or recurring search, the possibility of exterior sticker layout on public transportation is also worth considering. Although the production is more expensive (printing and sticker layout), your job offer would be unmissable.
How to present yourself in outdoor advertising?
The main rule of outdoor advertising is that "less is more". Each format "carries" a different message with respect to the time it has been exposed to. The message on the billboards should be the briefest - Who they are looking for, what they offer as the best benefit. On the other hand, CLV can already provide bigger area for description of the occupied job position, or list of company benefits (reasons for starting).
How much does it cost?
If you decide to use OOH advertising to recruit your employees, it is crucial for us to know the needs of the client and his financial capabilities. For example, a quality billboard can be rented from 4,000 CZK without tax per month, CLV from 5,500 CZK without tax per month. The price of a specific board is affected by many factors (size, location, period, length of lease, etc.) and each format has its advantages and disadvantages.
We are happy to consult the form of the message and the choice of advertising formats with anyone who is willing to listen. Our goal is to help clients with the overall concept of the campaign to achieve maximum effect, not just rent advertising space.
